AASW Collective Trademarks
The AASW has three collective trademarks available for exclusive use by eligible AASW members who have completed an AASW accredited social work qualification.
Stand out from the crowd
Employers look for these trademarks when recruiting social workers. They show you are a qualified, accountable to a code of ethics and committed to your professional development - and, most of all, you value client safety and quality practice.
The trademarks, or evidence of registration to use a trademark, provide a means of immediately identifying a professionally qualified and accountable social worker who is a member of the AASW.
A trademark increases the professional recognition of the social work profession, offers members a form of title protection and provides clients with a guarantee that a social worker providing a service is professionally qualified and committed to ethical practice. Read our member benefits information
There are currently three trade marks available for members: the Accredited Social Worker Trade Mark; the Accredited Mental Health Social Worker Trade Mark and; the Social Worker trade mark. You can only register for one trade mark, so ensure you choose the one most relevant to your membership type.
Collective trademark user guidelines and licensing agreement
The first step to registering for one of the trade marks is to download and read the AASW Collective Trademark User Guidelines and the Licensing Agreement
The guidelines set out the range of ways the trade marks can be used, the usage standards and the terms and conditions of use. The licencing agreement outlines the conditions of the trade mark license members must agree to adhere to when registering. It is critical that all eligible members who choose to use a trade mark follow the guidelines and adhere to the conditions of use, as this will ensure that your legal requirements are met and that the integrity and value of the trade marks are maintained.
Register for a trademark
You are now ready to register as a trademark user! You only need to register once for the trade mark. If you are unsure whether your registration has been successful, please contact us on 03 9320 1000
You should only register for one AASW trademark at a time. Please select the trademark most relevant to your membership type. If you need to change which trademark you are registered for, please email AASW registration
Information, resources and professional materials
- View our collective trademark information sheets and resources
- Send an email to AASW registration.
- Find out more about our range of strategies for achieving the regulation of social work
Learn more about the AASW's collective trademarks and how you can benefit in this quick eight minute video tutorial.