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AASW Collective Trademarks


The AASW has three collective trademarks available for exclusive use by eligible AASW members who have completed an AASW accredited social work qualification.

Stand out from the crowd

Employers look for these trademarks when recruiting social workers. They show you are a qualified, accountable to a code of ethics and committed to your professional development - and, most of all, you value client safety and quality practice.

What do the AASW collective trademarks mean?

The trademarks, or evidence of registration to use a trademark, provide a means of immediately identifying a professionally qualified and accountable social worker who is a member of the AASW.

Why should I register for a trademark?

A trademark increases the professional recognition of the social work profession, offers members a form of title protection and provides clients with a guarantee that a social worker providing a service is professionally qualified and committed to ethical practice. Read our member benefits information

Which trademark should I register for?

There are currently three trade marks available for members: the ​Accredited Social Worker Trade Mark; the Accredited Mental Health Social Worker Trade Mark and; the Social Worker trade mark. You can only register for one trade mark, so ensure you choose the one most relevant to your membership type.

Collective trademark user guidelines and licensing agreement

The first step to registering for one of the trade marks is to download and read the AASW Collective Trademark User Guidelines and the Licensing Agreement

The guidelines set out the range of ways the trade marks can be used, the usage standards and the terms and conditions of use. The licencing agreement outlines the conditions of the trade mark license members must agree to adhere to when registering. It is critical that all eligible members who choose to use a trade mark follow the guidelines and adhere to the conditions of use, as this will ensure that your legal requirements are met and that the integrity and value of the trade marks are maintained.

Download the AASW Collective Trademark User Guidelines

Download the AASW Collective Trade Mark Licensing Agreement

Register for a trademark

You are now ready to register as a trademark user! You only need to register once for the trade mark. If you are unsure whether your registration has been successful, please contact us on 03 9320 1077

You should only register for one AASW trademark at a time. Please select the trademark most relevant to your membership type. If you need to change which trademark you are registered for, please email AASW registration

Please note: Online trademark registrations are currently down. We are working to resolve this as soon as possible, please try again later or email registration@aasw.asn.au. We apologise for any inconvenience caused.

Information, resources and professional materials

Video tutorial

Learn more about the AASW's collective trademarks and how you can benefit in this quick eight minute video tutorial.

AASW - Australian Association of Social Workers