Advertising

  • Advertising

    AASW Electronic Direct Mail (eDM) Advertising

    The Australian Association of Social Workers (AASW) produces a number of member newsletters: 

    • AASW Insider 
      AASW Insider is the fortnightly eNewsletter for the Australian Association of Social Workers (AASW), providing members with relevant news about activities and issues relating to social work and of interest to AASW Members. 
      Distribution: 17,000+ Members 

    Insider publication dates (released twice per month)

    15 January 2025 19 March 2025 21 May 2025 16 July 2025 17 September 2025 19 November 2025
    5 February 2025 2 April 2025 4 June 2025 6 August 2025 8 October 2025 3 December 2025
    19 February 2025 16 April 2025 18 June 2025 20 August 2025 22 October 2025 17 December 2025
    5 March 2025 7 May 2025 2 July 2025 3 September 2025 5 November 2025  
    • AMHSW Member News 
      Accredited Mental Health Social Workers (AMHSW) Member News is distributed monthly to our AMHSW Members. AMHSWs clients are eligible for Medicare rebates under a GP mental health plan (similar to psychologists). 
      Distribution: 2,900+ AMHSW Members. 

    AMHSW publication dates (released once per month)

    22 January 2025 12 March 2025 14 May 2025 9 July 2025 10 September 2025 12 November 2025
    12 February 2025 23 April 2025 11 June 2025 13 August 2025 15 October 2025 10 December 2025

    CPD Update (released once per month)

    29 January 2025 26 March 2025 28 May 2025 30 July 2025 24 September 2025 26 November 2025
    26 February 2025 30 April 2025 25 June 2025 27 August 2025 29 October 2025  

    EDM Booking Form 

    Publication Advertising - Social Work Focus (SWF) 

    Social Work Focus is our quarterly membership magazine. The Australian Association of Social Workers produces Social Work Focus to inform members of innovative practice, reflections, research and advice, as well as honouring the achievements of our members. 

    Social Work Focus provides a fantastic opportunity for advertisers to reach our members, who are qualified social workers or students studying a social work degree. 
    Distribution: 17,000+ Members 

    2025 publication dates

    Issue

    Artwork deadline

    Publication date

    April/June 2025

    28 March 2025

    Week commencing 14 April 2025

    Jun/Aug 2025

    27 June 2025   

    Week commencing 14 July 2025

    Sep/Oct 2025

    29 August 2025 

    Week commencing 15 September 2025

    Nov/Dec 2025

    24 October 2025

    Week commencing 10 November 2025

    Social Work Focus Booking form

    Horizon Career Centre

    Horizon Career Centre is the national jobs portal of the Australian Association of Social Workers. 

    The Horizon Career Centre is a national jobs portal developed by the Australian Association of Social Workers (AASW), the peak body for social workers in Australia. 

    If you require locum, contract or permanent staff, Horizon Career Centre is the place to advertise. 

    Find out more about advertising on Horizon Career Centre. 

    Our members
    • 17,000+ members
    • 3,000+ Accredited Mental Health Social Workers
    • 83% identify as female, 16% identify as male
    • Average social work salary at full-time equivalent is $90,272 (Labour Market Insights, January 2023) – 9% higher than the national average
    • Social work profession is projected to grow by 23.2% over the next five years (Labour Market Insights, January 2023)
    A note to advertisers
    The AASW has introduced a strategic direction regarding advertising opportunities. We no longer accept advertisements from external providers promoting CPD workshops, and training sessions. This decision reflects our commitment to maintaining the integrity and quality of professional development for our members. As we cannot independently verify or vouch for the quality, content, or delivery standards of external training providers, we have chosen to prioritise AASW-led and endorsed programs that align with our professional standards and strategic goals.
     
    However, we continue to welcome advertisements from universities and educational institutions looking to promote their graduate and postgraduate courses. We recognise the value of academic pathways for career advancement and support our members in accessing information about accredited higher education opportunities.
     
    Additionally, we may not accept advertising for conferences, symposiums, or similar events hosted by external organisations unless there is a clear strategic alignment or formal partnership in place. Each opportunity is assessed on a case-by-case basis to ensure it supports the values, priorities, and professional development needs of our members.
     
    We welcome meaningful collaborations that contribute to the advancement of social work practice in Australia. If your organisation is interested in exploring partnership opportunities, such as co-developing or co-delivering training, events, or thought leadership initiatives, please contact our training team.
     
    We remain open to working with aligned organisations across the public, private, academic, and not-for-profit sectors to create impactful professional development experiences for our network of over 17,000 social workers.
     
    Let’s start a conversation about how we can work together to support and strengthen the profession.